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Real Women Approved: 12 Best Swimsuit Brands — from budget-friendly to splurge-worthy

12 Best Swimsuit Brands
12 Best Swimsuit Brands

Wearing Summersalt’s maternity suit (they’ve since updated it with ties on the sides, FYI–order your pre-pregnancy size!)

Hi friends!

Let’s talk about swimsuits! (Or bathing suits? I say both! What do you call it?) Whatever word you use–AGH is there anything more frustrating than shopping for one!?

Now that it’s the middle of June and we’re all starting to travel more and more, you might find yourself in need of a new suit. Maybe it’s been a while since you’ve updated your swimsuit drawer, or maybe Summer 2021 has inspired you to shake up your swim style. That poses the big question: where to even BEGIN to search for a great suit? We crowdsourced GG readers for the best of the best brands to streamline your swimsuit search! (Also, not on this list, but still noteworthy–this suit I have from Amazon in three colorways. I think Amazon suits are always a crap shoot, but if you’re looking for a two piece, I love this one!)

Whether you’re simply hanging in your own backyard, are heading to a family-friendly vacation or are finally taking that tropical girls trip, these swim brands offer something for everyone!

Let’s jump in! (No pun intended.)

Real Women Approved: The 12 Best Swimsuit Brands



By far the most recommended brand, you all love Aerie swimwear because they’re cute, affordable, offer long torso options and they feature real bodies in their model shots! They also offer free shipping & returns on swimwear — you can’t lose!

Old Navy:

Don’t sleep on Old Navy’s suit selection! Several of you said you were surprised at how much you loved their suits, especially their high-waisted bottoms.


You can always count on Target swim! Their selection is VAST and they offer tons of affordable styles — from trendy to classic! Several of you said you like to buy a few mix and match tops and bottoms to get you through the season.


Another very popular suggestion, you all keep coming back to J.Crew’s suits season after season because they last forever and their flattering cuts offer the best fit.



Many of you sent in votes for A&F for their unique suit selection! If you’re looking for something on-trend, this is a good place to go!



Land’s End:

A LOT of votes for Land’s End! (Never would’ve thought to look there!) They have a lot of cute and sporty suits and rash guards! Especially great for those who are wanting more coverage on top or bottom. (What? Cheeky half-thongs aren’t your thing?)


Several GG readers said Andie’s suits were their favorite brand and more than worth the splurge!


You all love Summersalt suits for their incredible fit! Their classic styles come in so many beautiful colorways!


Certainly a splurge, many GG readers think Marysia is worthy of it! Their suits are sleek, classic and incredibly elevated!



You guys raved about Athleta’s suits — especially for their great support for bigger busts.


So many suggestions for L*Space! You all agree that the quality and flattering cuts are worth the splurge

You Swim:

Last but not least, GG readers are loving You Swim for both their suits and their mission! You Swim features one seamless size to perfectly fit your naturally changing shape and aims to welcome a new era where change is accepted and celebrated

Thanks to everyone who sent in their favorite swim brands!


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